App store optimization (ASO) has gained its importance lately which has become very much essential for marking the success of mobile apps. The ASO is similar to SEO where the apps are optimized for best viewing in the app store. It is the best way to promote the app in the app store. There are billions of app in the app store and chances are there that your app may get lost in the crowd. Therefore it is essential to make your app visible on the app store more prominently. This has led to the app store optimization which helps to list your app in top rankings.
The top 7 techniques for app store optimization are discussed below.
#1 Optimize website
People search for an app on the web using keywords. Online search for the app related keywords are relatively more. Therefore the website for app should be optimized. By optimizing the site, the app may be brought forward with higher click through rates.
#2 Keyword search
Proper keyword should be analyzed before utilizing them with the app. Testing the keywords on the app store may provide fruitful results to locate the ideal keyword that may be widely used by the people to find the particular app.
#3 Target Keyword
Once when the keywords are framed, the primary and secondary keyword should be targeted. The primary keyword can be included in the app title. The secondary keyword can be used in the description of the app. It is advisable to avoid hype words in the description and concentrate more on using the secondary keyword.
#4 Call-to-action on website
It may be inbound traffic / organic traffic, the main aim of the app site is to convert the visits into app users. The call-to-action button such as link to app store like Google Play and iTunes should be placed on the app website. The user should be motivated to click on call-to-action button to direct towards app download.
#5 In-store app optimization
The title of app should be optimized by including keyword. The title may contain the brand name followed by catchy keyword, for example, MyClinic – Appointment Scheduler. Description of the app should be available that is short and crisp. The function of app must be clearly expressed in the description using fewer words. An eye-catching logo will be useful to create initial product reviews and increase the app engagement post-download. Placing the app under relevant category is very much essential for optimization of app. This may reduce the time taken by the user to find an app in the app store. The search facility should be optimized.
#6 Update app screenshots
The latest screenshot of the app should be made available with the app and in the website such that people get an idea about your app. The app store and Google play supports multiple screenshots. Google play supports nearly 8 screenshots. The app functionalities can be represented with screenshot. The screenshot with preferable warm colors such as red, orange, or yellow has more capacity to attract the attention of the user. This has been proven with maximum click through rates (CTR) on web banner with warm colors. The screenshots help to narrate the story of the app in a better way.
#7 Install App rating system
The users of the app should be provided with option to star rate the app to reflect their view about the app. The rating system may bring out the real value for the app since it presents the user view. This may be useful for ranking of the app in the app store. There are also many simplified in-app rating prompts that make the work easier.
Apart from the above techniques to optimize the app in the app store, optimization techniques can also be followed during the app design and development phase to make the app to be more user-friendly for optimization. ASO is a continuous process which needs consistent updates.