Today the volume of competition has almost tripled for any business and they have to respond to the continuous demand of the customer on a regular basis. Together with the business they have to forecast for the future which allows them to meet their demands rapidly and effectively.
Many strategies have kept developing to keep the clients engaged in campaigns and to create a lasting relationship.

In an aim to revolutionize the healthcare department and to aid patients to have a direct interaction with doctors leading companies like Apple and Google have came up by developing an mobile application. Today technology is being implemented for healthcare procedure in hospitals and clinics.

Mobile Applications are making their unique place among the various IT companies and with the increase in demand many are focusing their attention towards the app development. It is a known fact that mobile application is useful for both end users and companies as well. But today cloud computing is used in a vast scale by the developers of apps as this proved worthy.

PhoneGap is an open source framework used majorly for developing cross platform mobile apps. Here developers use the combination of HTML, CSS, and JavaScript for creating mobile applications which are innovative in nature.

Towards the end of 90’s and in early 2000’s mobile phone usage have been limited to just text messages and phone calls. But now this scenario has changed thanks to the smart phones. These set of phones have given access to people to create documents, share videos and so on gaining a name of a pocket computer.

If you are thinking that mobile apps are only for the brands or the biggies then you are wrong. Today almost all the small and midsize businesses, be it the next door coffee shop have realized the need for developing the mobile app thanks to the advent of the mobile technology.

Today, mobile phones are an integral part for most of the people. None are devoid of them and this lead to the invention of mobile apps which is doing good rounds across several businesses. Mobile apps are now playing a vital role for almost every type of business regardless of their size and type.

Cross platform mobile application development is one of the most preferred technology for this rapidly developing mobile industry where there is que of platforms like Android, iOS, Blackberry, Windows etc. Since developing apps for individual platform may be costly, the cross platform technology support the development of single app that is functional across multiple platforms.

Surfing the internet via mobiles have become very common these days with about 58% o f the American adults having a smartphone. People tend to use the internet on mobiles for browsing social media, check emails, do shopping, etc. Hence making the site to be visible clearly on the mobiles or other devices like tablets have become mandatory.