Traditional CRM Vs Social CRM

Posted on May 16, 2012 by Nandakumar

Social CRM is the evolution of traditional CRM. The key difference is that social CRM is based on the customer engagement where as traditional CRM is on managing customer data. The challenges for organization is now adapting and evolving to meet the needs and demand of new customer. Social CRM is more influential than traditional CRM in many way, some of the reasons are as follows -

Traditional CRM

  • Traditional is about collecting and managing customer data
  • Its deals with the direct advertisement with the aim of boosting up sales.
  • Its a sales driven process by collection customer data
  • customer service operation done within the hour
  • Traditional CRM is a defined channel
  • Its takes longer time to roll out and requires to be directly networked
  • Business hours is set for stipulated period where as in SCRM customer set the hour
  • Here company directly contact the customer to receive the feedback
  • Purpose was to move the customer through a pipeline with the goal of keeping the customer to come back.

Traditional CRM has improved operational effectiveness, inter departmental collaboration and they are easier to access the information. It focuses mainly on implementing and automating processes. Where as social CRM adds up the missing dimension to traditional CRM

Social CRM

  • Its a strategy for social engagement
  • The first and fore most thing is that its from business owning the communication to customer owning the communication
  • Designed to engage the customer in collaborative conversation
  • Higher bi directional component than traditional CRM
  • Fast reactivity is also an important factor
  • Enriches two way relationship between social customer and business
  • Customer driven dynamic channel
  • Customer get the information from the company 24/7
  • No direct advertising carried out deals with the customer engagement and conversation
  • Its a direct pathway to potential customer
  • customer receive immediate response using the preferred platform
  • Makes us get still more closer with the customer
  • Here customer share their experience with millions through online.
  • Its quick and requires no networking cable

Social CRM is developing completely in different need , the need is to attract the attention of the customer and overcome the business challenges. It adds the dimension of connecting with potential customers. CRM’s overall goal is to find, attract and win new clients.

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Social CRM – A Simple View

Posted on May 10, 2012 by venkatesan

Social CRM (Customer Relationship Management) is merging of social network with customer relationship management to help you manage and build customer relationship.

Business expanding Social CRM footprint -

Its the next frontier for organization that optimize the power of social interaction. Its a goal to make the relationship with the customer intimate and tied up to the company. They harness the power of online branded customer communities, By bringing the customer into your process thereby your business can increase the revenue, cost reduction and efficiencies. Strengthening the sales process with social media.

Now a days business are rapidly embracing social media not only to build virtual communities but also to create innovative thought, to improve the customer care and streamline customer research. SCRM enriches the two way relationship between the customer and business in social way. Its allows us knowledgeably talk to the people through tool of their choice, so control is more dispersed, customer defined and interaction focused. Here its customer – driven dynamic channel whereas in CRM its defined channel.

We can potentially identify in social CRM who those people with a need are, such that you can communicate with them to offer your services and log the potential opportunity. Can have a long lasting relationships with the customer. They offer so many benefits over traditional ways. In SCRM customer could get the needed information from the company 24/7/365. Which make us get still more closer with the customer. Social CRM a networked community with representative from customer facing function. In fact Social media are easier to measure when compared to other areas. It has moved beyond the management of customer, transaction and money.

Majority of the companies believe social media’s potential to reinvent customer relationship is so promising that they can aggressively forging ahead with ROI. Companies need to embrace this shift with a new strategy Social CRM to enhance their business. Well a great way to stay one step ahead in this competitive world.

Businesses can enjoy repeated business from exisiting customer in least effort.

Ndot is developing social CRM and palnned to launch in the month of June 2012. Our social CRM software will definetly bring good results in long run.

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The smartIBOOK to Publish or Read Books on Tablets

Posted on May 8, 2012 by venkatesan

The smartIBOOK to Publish or Read Books on Mobile Phone and Tablets

The smartIBOOK is an useful application from NDOT Technologies exclusively for the publishers that allows to post unlimited magazines or books on the mobile platform with easy book-reading facilities. It has many flexible features for the book readers providing a new reading experience.

The readers can browse the books available on the mobile platform and download the desired book or magazine for reading. They can start reading the pages of the book just like surfing a real book. The book readers can increase or decrease the font size for improving the visibility of the page contents. They can also use the zoom-in or zoom-out options for more clarity. The smartIBOOK app allows the readers to leave a bookmark while reading the book to return to the same page again. They can also share their feedbacks, interest, and comments on the book over the social media applications.

The smartIBOOK app is suitable for Android tablet and iPad application. The business users and publishers can login and use the application for posting unlimited number of books with each book limited to the size of 20 MB. They can furnish their company or individual information in the ‘About us’ page provided by the apps which can be useful for the readers to know more details about the company. The readers can also quickly contact the company using the ‘Contact us’ information.

The smartIBOOK is an excellent application that has high demand in the market since the readers have changed to the trend of reading the books via mobile phone. This flexibility of book-reading over the mobile phones and tablets has many advantages too. It allows access to the needed books at any time from anywhere. The user can easily refer the books to their friends using the Facebook or Twitter that is linked by the application.

The book publishers can make their books reach more people with less investment. Since they can publish unlimited books in one account, it is a real profit for their business while the users get the pleasure of reading unlimited books at zero cost. Thus, the smartIBOOK application is useful for both publishers as well as for the reader

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Build a Social Networking Site with Sandwich Script

Posted on May 3, 2012 by venkatesan

The count of social networking site is increasing day by day in the market. It helps the people for establishing contacts to form a network. The networking sites like Facebook, Twitter, LinkedIn etc keeps the people linked together with mutual updates. Sometimes it is beneficial for the business to have a personalised social networking site within the desired community or group to share information about the related topics. It helps to promote the business and establish a long lasting customer relationship.

The Sandwich script from NDOT is a wonderful product that helps to build your own social networking site. One can hold a completely independent website with all the features of a social networking site to build a own community.

The social networking script has all the basic features of a social networking site such as profile storage, friends list, updates from friends, event reminder, answers to queries etc. It also provides the facility to upload photos and videos. The user can post the blog on the site which will be automatically linked with other sites like Facebook and LinkedIn. The forums facility with multiple threads including comments are available. The user also can form a discussion group on topics. The classifieds can be posted. On the whole, the Sandwich script provides a full-fledged functional social networking site.

You can also design and develop your own community website with lots of Plugins and themes available with the Sandwich script. Your users will get acquainted with the site easily because of its user-friendliness.

The Sandwich is a reliable social network script that provides you with industry-standard social networking site with total control on the website. The NDOT also provides good product support with best customization facilities. You can now easily build your community with Sandwich social networking software.

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Social CRM for Effective Communication

Posted on April 30, 2012 by Nandakumar

Best Communication Platform for Businesses Growth

The communication is the basis for all the organization to run successfully. The effective service provided to the customers with proper communication can build a long lasting customer relationship ensuring business growth. Based on these concepts, the industry has witnessed the arousal of many customer relationship management (CRM) software.

Social CRM for Effective Communication

Mostly, the CRM software establishes a control on the project tasks and employee management to effectively service the customers which helps to increase the sales. The automation of the sales process is the objective for most of the CRM. There are many CRM solutions available in the market based on its applications such as travel & transport, energy & utilities, industrial CRM etc. The latest entry into this field is the social CRM.

The social CRM has revolutionized the approach of all the CRM software to include the social media for effective communication. It has changed the outlook of the business activities. It has made it possible for flexible interactions with customers.

The social CRM allows to:

  • Use the Facebook to promote offers and ads
  • Use the Twitter to buzz the opinions and feedbacks on products or service
  • Use the LinkedIn for interacting with customers
  • Use Google Plus to have a brainstorming sessions and video conferencing with customers.

Social media providing peers and communities is influencing the customers at length. Moreover, people tend to listen to the social media for product recommendations instead of TV commercials and ads on radio. The customers post their comments and opinions on the social platform which has now turned out to be the voice for the customers to reach the service providers. These feedbacks helps the companies to improve on their products and services.

The perfect blending of social networking applications with the regular CRM has increased the productivity of the business. It has also empowered the employees with quick information access to leverage the performance with collective knowledge. The possibility of online sharing of documents has also improved the sales intelligence. The availability of the needed documents at the right time with flexible access from anywhere, establishes an impressive communication with the customers.

The social CRM also helps to source the leads from the social networks. The sweet little Tweets allows to follow the customer minds and their needs. Listening to the people’s conversation on social media and analyzing them to relate with enterprise information helps to spot the potential customers. It also helps to predict the customer expectations. The companies can also contact back or respond to client’s comments on Facebook or re-post via Twitter instantly. Thus, the social CRM provides a unified platform to monitor all the media channels under one roof to streamline the information.

Basically, CRM focus on collecting and organizing the data for sales, marketing, and support. When this is combined with the power of social media for effective communication it gives the momentum for the business.

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Cart Deals – One More Innovation From NDOT

Posted on April 26, 2012 by venkatesan

The Cart Deals is a new revolutionary e-commerce product from NDOT which is expected to enter the market in the mid of May 2012.

The Cart Deals makes a difference to the regular e-commerce site by providing multiple options for selling the products and services that can boom the business. Cart Deals is a wholesome package to launch an e-commerce site to sell products and services along with group deals. This innovative product will be very useful for the merchants to launch their online storefront with varied options to promote their sales in multifold.

The Cart Deals provides options like group deals, coupons, and social media along with facilities for regular e-commerce activities like buying, selling, money transaction, product shipment formalities etc. The merchants can add the products, services, or group buying deals on the site that can be browsed by the users categorically to make a purchase. The users can post their likes or leave a comment on the site. They can also recommend the products or deals to others using the social media like Facebook, Twitter, LinkedIn etc which in turn can increase the sales of the merchants.

The Cart Deals presents an e-commerce site that is complete in its functions with payment gateway integration, currency support, and multiple language support. The users can get the details of the merchants who are hosting the products, service, or deals on the website. The available stock of particular product is also reflected on the website.

The storefront created by the Cart Deals can hold photos and video gallery for the products. It has flexible options to send automated newsletters regularly to the clients. The site is also build with SEO friendly URL that can make the storefront reach effectively to the customers.

The release of the Deal Cart product is highly awaited by most of the business people related to different fields like tours & travel, retail, IT, Service industry etc. The Deal Cart with its various features and advantages will be soon available in the market meeting the huge demand.

Posted in E Commerce, Groupon clone | Tagged , , | Leave a comment

New Mobile Applications For your Business

Posted on April 18, 2012 by Nandakumar

Smartphones are witnessing an exponential growth in the market which has made the mobile web popular. This has lead to development of many m-commerce products and services such as mobile ticketing, mobile banking, location based services, auctions, mobile storefront, mobile marketing & advertising etc. Among these applications, shopping on the mobile phone is leading in the market. This is evidently supported by the Gartner research which has estimated about 141.1 million m-payment users in 2011 with money transaction around $86.1 billion. This is expected to raise to $240 billion this year with a projection of $670 billion in 2015.

The mobile commerce with the facility of mobile wallet is evolving as a promising field for the mobile application development company. Meeting to the growing needs of the market, NDOT Technologies is involved in developing interesting mobile apps. One of the m-commerce apps from NDOT is the N.Mobile commerce apps which is a mobile storefront. This app is suitably developed for the store keepers to display their product listing on the mobile such that customers can place their order through mobile phone and purchase the items easily.

The N.Mobile commerce allows for easy shopping at the convenience of the customer with flexible order delivery and payment mode. The app also provides options to checkout the product availability which saves the time of the customers. The shops are listed based on Geo locations covering 5 to 10 Kms area which is an added advantage for the shopkeeper to promote their products or services in the local market with repeated and targeted audience.

NDOT is also providing another wonderful mobile commerce application, appShikra, for the business people to display their business details and contacts on the customer’s mobile phone. The appShikra allows the business people to design their own application and publish it on the mobile platform. It all happens in just few easy steps which is guided by the app. It also allows to select the desired themes to make the display attractive.

The business people can enter the details of their company with contact details which can be accessed easily by the users. This app also allows to upload photos and video file. The app also serves as a company product catalog with photos which helps for marketing and branding the products. The main advantage of the appShikra is that it establishes a real time contact with the customers without any need for salesman. This business app is focused on increasing the sales by listing the business details on the mobile phone which can be used by the customer to contact back with one touch.

Both the apps, N.Mobile commerce and appShikra, reflects the creative abilities of NDOT which is rigorously working out on different mobile apps that are useful as well as relevant for the business along with customization options.

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The Dashing New Outlook of NDOT Website

Posted on April 4, 2012 by venkatesan

We have launched the new version of our NDOT website on 3.4.2012. The first impression on the NDOT Technologies website is eluded with fantastic design giving a peppy outlook to the site. The company activities are explained wisely using the scrolling banners that are multicolored and attractive making the home page colorful. The home page also contains the major services of the company listed under proper headings to guide the visitor.

The prominent attraction of the site is the well-designed menus system. The menu design of the site makes it very easy for the user to explore the contents of the site. The website menu displays the variety of services and products provided by the company at a glance to the user. All the company products and services are listed on the menu very systematically and categorically providing clarity for the site visitors to locate their need easily.

NDOT has now expanded its horizon by providing lots of solutions which is listed under the relevant domain such as enterprise, healthcare, retail, e-governance, and education. The company has increased its services providing a list of solutions including CRM, ERP, Loyalty program, Point of sale, Project management and collaboration, EMR, e-Learning and much more. Apart from the regular listing on the menu, the special products, solutions, and services are displayed with pictures to attract the audience.

The new site of NDOT gives clarity for reading with a white background. The visibility of the site has increased with balanced amount of pictures and texts resulting in less loading time. The site features are complete with best integration of social media like Facebook, Twitter, and LinkedIn.

The company growth is not only reflected on the various solutions we have launched but also on the increased list of portfolio on the site that shows their expanding customer list. The new outlook of the NDOT Technologies website is worth visiting which reflects as a piece of demonstration for the flourishing web development company.

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The Amazing World of World Wide Web

Posted on March 27, 2012 by Nandakumar

The web is an amazing world of text, graphics, videos, animation and much more which is a visual treat for every web user. The world wide web leaves an impression on the user beyond the electronic chips and blinking cursors with a personalized effective communication. So, what makes this world more lively? There are lots and lots of efforts and brains acting behind this with individuals and multiple web development company building the electronic web as a huge network.

For every www connection, a web development company is building a wonderful web page with links such that you are not lost in the web. Each web development in itself is a streamlined process that takes care of each and every element on the page with extreme care taken to select the apt technology that will provide the desired outlook. The web is evolving everyday with the wielding technologies of programming languages and software.

The web technologies are developed, co-ordinated, and monitored by various groups like IAB, IESG, IRTF, ISOC, OASIS, W3C, IRT etc which plays a great role in determining the quality of web. These groups helps to make the web as a living architecture by closely following the construction of the world wide web across horizons.

The great master piece of the web is the colorful websites filled with information with interacting facilities for the users. The main work of most of the web development company is to design the websites and host the web pages with domain registration with follow up web promotion to make the websites noticed among the millions of websites floating in the internet.

The web development is not only restricted to the websites but also involved with the development of many web-oriented applications for enterprises and business. These are mostly developed by the web development companies. These web applications gives more facility to the user to complete their task easily with easy access of data from anywhere by using the internet.

With the advancement of technology, the web development companies have diversified their work to include the mobile application development also. The mobiles have created a revolution by making the business information made available on the handset by combining the web technologies. The users are enjoying the comfort of shopping from their mobile by using the mobile web.

The mobile apps are the latest talk in this electronic era which are also based on the web development technologies partially to make a device-independent app to access the application via internet. The web technologies are bringing the world together with world-wide access for information and interaction. The websites are the identity of companies on the web which is now made available on the mobiles by making the websites compatible with the mobile version.

The web is the most beautiful world that a mankind has explored drawing the path line for virtual reality. It has given birth to various innovative ideas that has created a new medium for swift communication. The web development is an ongoing process that has endless limits booming the business of web development company as well as benefiting all the other businesses to establish a strong relationship with the customers.

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Choosing iPhone Apps Development for Your Business

Posted on March 27, 2012 by Nandakumar

The trend of promoting business over the Internet with websites have shifted towards mobile commerce with mobile apps to do the work of marketing activities. Your business can really have a great inertia with the colorful iPhone apps development which is the favorable platform for most of the companies who are in the lookout of attractive apps development at low cost.

The iPhone is a product from Apple which speaks the quality. It helps to promote your business by creating brand awareness over the Smartphones. The iPhone application development will be the best choice for your business since it is very easy to use from the user’s point of view. The development cost is also very less when compared with other mobile platforms. Your business will get the maximum reach to the customers by establishing a 24×7 communication channel between you and your customers through the app.

Since the iPhone apps reflects your company brand, it is very essential to select the best iPhone application development company for making the best iPhone application development for your specific needs. You can make your business displays and offers on the mobile with apps that can enhance the user experience with convenient customer service.

All the iPhone apps maintain a consistency in appearance with similar navigation matching to the standards of Apple Inc which provides the users with intuitive user interface to explore the app easily. It also allows the usage of rich multimedia contents like music, video, Podcasts, YouTube etc. This helps to make the app lively and interactive to market your business products to the users.

There are many in-built apps for business purposes available in the store but the third-party apps provides a variety to choose the application that can best suit your need. There are apps that can synchronize your files on-line and connect you with the SharePoint servers to fetch your needed information on the Smartphone. There are also specific apps to view, edit, annotate, and share common business documents such as Microsoft office files, PDFs and Google Docs.

The business apps also helps to follow your project with to-do list, setting priority to tasks, tracking the dates, organizing notes, and creating plan of action etc. It also helps to follow on-line business meetings with shared calendars and contacts. You can manage your customer information on the iPhone and manage sales lead by using the appropriate business app. There are also many other apps that helps to make sure that your business runs smoothly.

Among the various mobile platforms available in the market, iPhone is the preferred choice for the business people for the best displays of their company and product information on the Smartphones. It also makes their business trip convenient by providing all the needed data such as hotels and ticketing information on the single click of their mobile phone. The best payment gateways are integrated with the apps for safe money transaction. The currency converter helps to convert more than 23 currencies with up-to-date conversation rate.

The colorful displays, icons, and clarity of picture on the iPhone platform can take you to a new business world with customized iPhone apps development. Your business can be managed efficiently by using iPhone apps on your Smartphone.

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